I spoke to a salesperson in Nov18, when the company "elevated the brand" by doubling prices overnight. Absolutely nothing else changed, but a white shirt went from £80 to £160. Same fabric, same manufacturing, just targeting a different customer. The product had already been "value engineered" in preceding years, so was no better than the £25 equivalent from TM Lewin et al.
I spoke to a salesperson in Nov18, when the company "elevated the brand" by doubling prices overnight. Absolutely nothing else changed, but a white shirt went from £80 to £160. Same fabric, same manufacturing, just targeting a different customer. The product had already been "value engineered" in preceding years, so was no better than the £25 equivalent from TM Lewin et al.